Self-Serve Twitter Ads Open Up To Select SMB American Express Cardholders

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Twitter logoTwitter’s small business self-serve ads are arriving today for a limited number of advertisers.  Announced last month, Twitter small business ads will be opening up for 10,000 American Express cardholders – they just won’t all be receiving access today.  According to Twitter the planned roll-out will take a few weeks :

Today, American Express will begin to notify eligible Cardmembers and merchants that they can now start advertising on Twitter. Initially, only a small group of businesses will have access to this new advertising opportunity — we will steadily increase the number of participating small businesses over the coming weeks.

Cardholders were asked to register for this new opportunity back in February, but it’s not too late to still register for access.  Some of the features  that the small business ad platform contains are:

  • Promoted Accounts
  • Promoted Tweets
  • Pay-per-follower pricing for Promoted Accounts
  • Targeting by specific countries of metropolitan areas
A new video was also released along with the news explaining the benefits a bit more:

For more information see the Twitter blog.


About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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