Apartments.com is bringing Jeff Goldblum to the Super Bowl, teasing images of the actor being hoisted up the side of an apartment building for its Super Bowl 50 campaign.
Goldblum first started appearing in Apartments.com ads earlier last year, portraying a character named Brad Bellflower, a self-professed Silicon Valley maverick who is “…no stranger to game changers.”
In addition to the pictures of Goldblum, the site released its first Super Bowl teaser ad yesterday, starring Lil Wayne. The 15-second “The Arrival #MovinOnUp” spot features George Washington being buzzed up by the rapper with the hashtag #MovinOnUp — but no Goldblum.
Adweek reports Apartments.com’s Super Bowl campaign will include promoted tweets, BuzzFeed apartment-related listicles and influencers like YouTube creator Kurt Schneider helping push the #MovinOnUp hashtag, with the the official 60-second spot scheduled to run during the second commercial break of the game.
Apartments.com turned to Santa Monica-based agency Rubin Postaer and Associates (RPA) to create this year’s Super Bowl campaign. The brand says, based on the success of its 2015 campaign, it is confident this year will bring similar results.