Twitter Usage Numbers, From The IPO S-1


Twitter logoTwitter released its S-1 this afternoon, disclosing revenues of nearly $317 million last year and a net loss of roughly $80 million in 2012, down from $128.3 million in 2011. If all goes according to plan, the company will raise roughly $1 billion with its IPO.

Twitter will likely trade on the New York Stock Exchange under the ticker symbol “TWTR.”

In addition to revenues there were a range of usage figures revealed by Twitter S-1. The following are the top-line numbers disclosed in the filing:

  • Roughly 215 million monthly active users (MAUs) vs. 151.4 million average MAUs in June 2012
  • 100 million daily active users
  • Roughly 500 million Tweets per day
  • US: 49.2 MAUs; outside US: 169.1 million MAUs
  • 77 percent of average MAUs (Q2) were from outside the US
  • 75 percent of users access Twitter via mobile devices (as of Q2)
  • In excess of 65 percent of Twitter’s ad revenue is coming from mobile
  • Since inception in 2006, there have been over 300 billion Tweets
  • More than six million websites have integrated with Twitter

Twitter’s IPO will make millionaires and billionaires of its top executives and co-founders, especially its largest single shareholder Ev Williams who owns 12 percent of the company.

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.



Please enter your comment!
Please enter your name here