New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program”


Marketing-PlatformHow time flies. It’s been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed “Marketing Platform Program.”

Those companies that have officially teamed up with Twitter can be found in the new Marketing Platform Partners section. Each partner can be broken down by both location and also by partner type: Ads API or Targeted. A badge is also associated for both the Ads API (mentioned in the bottom) and the Targeting and Measurement partners.


Think you’ve got what it takes to be in the Marketing Platform Program? You can apply today to be an official Twitter Partner.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.



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