Twitter relaunched its Twitter for Business website this week, updating the look and reorganizing the content of its hub for marketing instruction and resources.
“Whether your business is just starting to use Twitter or you’re a seasoned pro, you can find educational resources, research, advertising solutions and real-life examples that are relevant for your business needs,” Russ Laraway, head of Twitter’s small and medium business team, wrote in a blog post.
The site, last redesigned in April 2013, opens with the basics, giving users the ability to click through for information about six goals:
- create or manage a Twitter presence
- grow a follower base
- drive website clicks or conversions
- increase tweet engagements
- drive app installs or engagements
- find leads on Twitter
Other sections of the site — Solutions, Success Stories and Resources — dig deeper into how to use Twitter as a marketing tool, featuring research, videos and examples of businesses doing well on Twitter.
And at the top of every page, there’s a prominent button that links to Twitter’s self-serve advertising dashboard.