iPad Air Has Blockbuster Opening Weekend

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According to data from app marketing platform Fiksu, the iPad Air is “is seeing five times the usage the iPad 4 did two days after launch – and more than 3 times that of the iPad mini.” The new iPad Mini with Retina Display has yet to launch.

The data come from “millions” of iOS devices using Fiksu client apps.

iPad Air launch

At this early point “the iPad Air is seeing twice as much usage as the iPad 4 and the iPad mini combined,” according to Fiksu.

The iPad Air received very positive reviews across the board. It’s likely to have a very strong holiday season, notwithstanding competition from Google, Microsoft and Amazon tablets.

The new iPad Mini launches later this month. We’ll see whether that impacts iPad Air momentum or simply grabs more tablet “shelf space” for Apple.


About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

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