Live Blog: 2015 Super Bowl 49 Ads & Commercials



Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where digital advertising experts weighed in on the big-ticket ads during the Super Bowl, focusing especially on how brands are extending the value and conversation online.

Here’s who participated: special guests Peter Shankman, consultant and author of Zombie Loyalists: Using Great Service To Create Rabid FansSusan Beebe, social media and online community manager at Tyson Foods; Nick Pahade, CEO of PopTent; and James Green, CEO of Magnetic.

Marketing Land’s features editor Pamela Parker moderated the conversation, and fellow editors Jessica Thompson and Danny Sullivan chimed in. Danny’s son Declan made an appearance with the next generation view of the YouTube halftime effort. Marketing Land community manager Lauren Donovan appeared via the official @MarketingLand Twitter feed, engaging in conversations with advertisers, brands and marketers like yourself.

About The Author

Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998. She’s a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.



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