Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where digital advertising experts weighed in on the big-ticket ads during the Super Bowl, focusing especially on how brands are extending the value and conversation online.
Here’s who participated: special guests Peter Shankman, consultant and author of Zombie Loyalists: Using Great Service To Create Rabid Fans; Susan Beebe, social media and online community manager at Tyson Foods; Nick Pahade, CEO of PopTent; and James Green, CEO of Magnetic.
Marketing Land’s features editor Pamela Parker moderated the conversation, and fellow editors Jessica Thompson and Danny Sullivan chimed in. Danny’s son Declan made an appearance with the next generation view of the YouTube halftime effort. Marketing Land community manager Lauren Donovan appeared via the official @MarketingLand Twitter feed, engaging in conversations with advertisers, brands and marketers like yourself.