Facebook’s Most Popular 360 Videos For 2015: GoPro, BuzzFeed & Zuckerberg Make The List


As we near the end of 2015, Facebook has released its most popular 360 videos of the year with content from a wide range of publishers, including GoPro, BuzzFeed, USA Today and even CEO Mark Zuckerberg.

“As 2015 comes to a close, we wanted to take a moment to highlight the ten most popular 360 videos shared on Facebook over the past few months,” says Facebook on its media blog, “These videos have enabled us to explore stunning new places and experiences — from flying wing-to-wing with the Blue Angels courtesy of USA TODAY to surfing some of the biggest waves in Tahiti with GoPro.”

Released in September, Facebook’s 360 videos allow viewers to change the angle of the video they are viewing, exploring a scene from different perspectives.

Of the video creators behind Facebook’s most popular 360 videos this year, Star Wars and GoPro — the only traditional brand to make the list — were among the initial publishers to take advantage of the immersive videos when they first launched.

Facebook’s Most Popular 360 Videos in 2015

ABC News 360 View Inside North Korea

Apple Daily 360 Video of Taiwan

BuzzFeed’s 360 Video of California’s Valley Fire

GoPro Spherical: Tahiti Surf VR

Mark Zuckerberg’s Facebook Campus Time Lapse Video

New Orleans Saints Pre-Season Entrance

Real Madrid 360 Video of Training Pitch before El Clásico

RYOT Compilation 360 Video

Star Wars: The Force Awakens Immersive 360 Experience

USA Today’s Exclusive Ride with Blue Angels

To determine the most popular videos, Facebook said it based its count on a combination of stats, including views, likes, comments and clicks.

The social media site noted that its list of most popular 360 videos are not ranked, but instead, they are listed in alphabetical order.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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