Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft


Twitter Q1 2015

Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s earnings numbers early. The firm reported that Twitter had missed analyst consensus estimates ahead of the market’s close forcing a halt to trading of Twitter shares.

The company also lowed its full 2015 outlook. Shares are currently off 18 percent in after-hours trading.

Total Q1 2015 revenue was $436 million, up 74 percent year-over-year (Y/Y). However financial analysts had anticipated earnings of roughly $456. Ad revenues were $388 million (up 72 percent), 89 percent of which were attributed to mobile.

The company reported 302 million users worldwide. Nearly 80 percent of Twitter’s users are now outside the US.

TWIT Q1 2015TWIT Q1 2015

Along with earnings Twitter announced that it was buying TellApart, a cross-device retargeting platform. The company also said it had entered into a partnership with Google’s DoubleClick platform “to improve advertising performance measurement and attribution for Twitter direct response marketers.”

Selerity similarly disclosed Microsoft earnings before they were officially released in 2011 by using correctly guessing at the URL where Redmond’s earnings would be posted.

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.



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