To help introduce the 2016 Acura ILX, the brand has teamed with five visual storytellers on social media who will create 3D digital flip books, each of which is designed to mimic the car’s Jewel Eye headlights.
Working with Ignition, the brand partnered with and solicited the work from Seattle-based graphic design studio Invisible Creature, LA-based illustrator Sachin Teng, New York and Sao Paulo-based branding firm Vault49, illustrator and colorist Andrew Bannecker and painter and muralist Jeff Soto.
Beginning, May 18, Acura will post one of the five creations as looping Instagram videos and invite people to take screenshots of the loops with the Acura vehicle in view. The brand is then urging people to share their screenshots to Instagram or Twitter using the hashtags #ILX2016 and #SweepsEntry to be entered into the contest. Each day, Acura will select five winning fans and award them a limited edition print from one of the five artists.
The campaign follows an earlier effort for which the brand partnered with eight musicians to create a custom soundtrack representing the 2016 ILX’s 8-speed dual-clutch transmission.
Here are a few entries from the brand’s followers:
The campaign, the official rules, links to the five artists and campaign-related social media posts from the brand reside on a Tumblr page.
There’s also a video overviewing the campaign:
Acura is promoting the contest on its social media channels:
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