BuzzFeed Tasty has set the record for the most video views in a single month, generating three billion total video views across YouTube, Facebook, Vine and Instagram in January.
According to Tubular Labs, the most views garnered by a video creator in one month’s time prior to January was a billion views — a record reached by BuzzFeed Tasty in both October and December of last year. (The Ellen Show also reached one billion views when it ranked No. 1 in November 2015.)
More than doubling its previous one billion views in December, BuzzFeed Tasty took the No. 1 spot on Tubular’s top 10 list of most watched video creators for the second month in a row. Justin Bieber ranked No. 2 — also for the second consecutive month — with 972 million views.
Tubular says video creators saw a 12-percent jump in views last month compared to December’s numbers, with a combined 42 billion total cross-platform video views in January.
New creators to the top 10 list since last month include Tastemade, Ryan Toys Review and the NBA. Food videos were a big hit last month with three of the top 10 spots taken by BuzzFeed Tasty, Tastemade and Tip Hero — all creators that focus on food and recipe content.
Top 10 Video Creators in January
To rank the most popular video creators, Tubular Labs combines the total video views across YouTube, Facebook, Vine and Instagram, focusing on creators that publish primarily original content.
The video analytics firm also ranks the top brands for its “Viewmakers” category, focusing on brands generating the most online video views.
In January, the top two Viewmaker rankings were held by Red Bull and LEGO, which claimed the No. 1 and No. 2 spots respectively in December.
Top 10 Viewmakers in January
New brands to Tubular’s Viewmaker rankings for January included Barbie and Intel.