Report: Marketing Research Claims Tech Gadgets To Be Most Popular Gifts This Holiday Season

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experian logoAccording to Experian Marketing Services, this year’s holiday gift lists will be filled with tech gadgets. Based on search and click trends for the four weeks leading up to November 9, Experian claims the most popular product searches included fitness gadgets, mobile devices and game consoles.

Experian’s report showed Uggs won the No. 1 spot for the top ten product searches overall, but seven of the remaining nine spots were taken by tech products, including Sony’s PS4, Xbox One, Fitbit and the iPhone 5s.

Experian Top 10 products Nov 2013

For the most popular toy product searches, Experian discovered the Skylanders Swap Force video game led the top ten list, followed by rubber band bracelets and Razor’s Crazy Cart riding toy.

Experian Top 10 toy searches Nov 2013

Using its Hitwise Retailer 500, a report focusing on 500 select retail sites based on a sample of five-million monthly unique US Internet users, Experian found Amazon.com was the most visited retail website during the four-week period, followed by Walmart, Target, BestBuy and Home Depot.

Experian Top retail stores by visits

For more product search data from Experian’s report, including the top ten electronic products searched by “Tech Junkie” consumers, check out Report: Search Trends Hint At A Holiday Filled With Tech Gadget Gifts posted on our partner site at Search Engine Land.


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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