Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions

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Pinterest bills itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into to serve more relevant related content to Pinners.

Today, it shared some interesting information about Pinterest user behavior that could inform marketers’ timing on the network. It turns out that pinning about fitness peaks on Mondays, technology on Tuesdays and travel on Saturdays. If you are pitching a product in one of those verticals on Pinterest, those are the days most people are interested.

Here’s Pinterest’s full rundown of daily interest peaks:

Monday: the week starts with good intentions in fitness

Tuesday: next up, gadgets are all the rage in technology

Wednesday: need a little something to get through the week —- inspirational quotes

Thursday: threads lead Thursday with fashion

Friday: GIFs bring some comic relief to the end of the week with humor

Saturday: summer vacations are top of mind with travel

Sunday: the week closes with food and craft ideas

Read more on Pinterest usage patterns on the company’s engineering blog.


About The Author

Martin Beck was Third Door Media’s Social Media Reporter from March 2014 through December 2015.

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