Instagram highlights video with new look for Explore

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Video is all the rage, and Instagram has taken note. Today, the company has announced a brand new look for Explore that highlights video channels.

The channels are personalized for each user, inclusive of a new “Videos You Might Like” feed that pulls content from across the entire network (and not just people you follow), based on what you like on the platform. Other channels are hand-curated and feature topics such as comedy and events such as Coachella.

Instagram Explore, now with Video

With the imminent algorithmic feed updates that are coming to Instagram users, adding more personalization without sacrificing user experience in one’s home feed is a great way to give users and Instagram the best of both worlds.

Explore is being updated today in the United States on both iOS and Android, and the rest of the world will be getting the update soon.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

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