Yahoo Launches Yahoo Stores, A Reboot Of Its E-Commerce Platform

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Yahoo announced today that it has launched a new version of its e-commerce platform, Yahoo Stores, to give small business owners “a more powerful, streamlined and beautiful way to turn their ideas into a business.”

With Yahoo Stores, an online business can be up and running in minutes, according to a blog post by Amit Kumar, head of Yahoo’s small business department:

For most retailers, an online store is crucial, but getting it started is an arduous task that can take weeks. With Yahoo Stores, you can have an online store up-and-running and accepting orders in less than a couple of minutes. Our platform offers a seamless payment processing experience that is automatically PCI compliant, connecting you directly with a payment service provider in just a few clicks.

The service, which starts at $312 a year for a basic plan, offers built-in SEO, “the same serving technology used on Yahoo.com, including relevant keywords in your website URLs, concise descriptions of your website’s content and more. Yahoo Stores also has a powerful product catalog schema and tools for merchants to organize and promote their products. The setup is simple, with powerful capabilities informed by years of experience working with major retailers.”

It also features responsive site themes and the ability, through Yahoo’s Live Insights for the iPhone, for businesses to manage a site on the go.

Here’s a promotional video about the reboot from Yahoo:


About The Author

Martin Beck was Third Door Media’s Social Media Reporter from March 2014 through December 2015.

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