In April, for the fourth month in a row, Tasty remained the most watched video creator across YouTube, Facebook, Vine and Instagram.
With 1.9 billion views, Tasty — the force behind those “snack-sized” recipe videos filling your Facebook feed — is one of two BuzzFeed video channels that ranked among Tubular Labs’ most watched video creators last month. BuzzFeed Video ranked No. 9 with 723 million views.
Tubular has added two new video metrics to its monthly most-watched rankings — video ratings metrics (V30), which measures average views per video in 30 days, and engagement ratings metric (ER30) to measure a video’s engagement rate benchmarked against all videos.
According to Tubular, BuzzFeed Video earned the highest ER30 with 1.4 times more engagement than any other videos creators.
Other video creators on last month’s most-watched list included LAD Bible, Vlechten Met Daan, NowThis, Tastemade and WWE — all creators that have made the top 10 in previous months. Insider, a creator categorized as a “news” provider, made its debut appearance last month, ranking No. 4.
Tubular’s Top 10 Most-Watched Video Creators in April
Tubular also ranked its top 10 “Viewmakers” — a category for brands winning the most online video views. Again, LEGO and Red Bull held the No. 1 and No. 2 spots — marking the third consecutive month these two brands have topped the list.
A new joiner to Tubular’s Viewmakers list was Facebook, blurring the lines between the brands creating video and the platform serving them up.
Tubular’s Top 10 Viewmakers in April
Tubular reports the top 100 videos creators and brands generated 36.5 billion total video views last month. Using its new ER30 metric, the video analytics company said that the top 100 video creators and brands produced content that was 1.4 times more engaging than the average video.