Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social

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In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles.

Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic.

Below is the full list of new filter fields available:Google Analytics Profile Filters

Mobile
  • Is a mobile device
  • Is a tablet
  • Mobile brand name
  • Mobile model name
  • Mobile marketing name
  • Mobile pointing method
  • Mobile has QWERTY keyboard?
  • Mobile is NFC supported?
  • Mobile has cellular radio?
  • Mobile has wifi?
Social
  • Social network
  • Social action
  • Social action target
Content & Traffic
  • Hit type: (page, social, transaction, etc.)
  • Internal search term
  • Internal search type
Audience / Users
  • Browser size
  • IP version
E-commerce
  • Local currency code

About The Author

Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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