Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings


Google AnalyticsGoogle Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks.

The latest round of upgrades will make all admin settings accessible from the new administration page under the admin tab, with account, property, and view settings organized into three columns. (Google is now referring to the ‘profiles’ setting as ‘views’ in an attempt to match the present and future meaning of what it represents: a view of the data Analytics.)

Help content has been relocated under the ‘Help’ tab near the top right corner of the page, and the Help content has been refreshed.

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New accounts, properties or views can be created by clicking the menu in the column heading to create a new object. Users can load any setting page by clicking the appropriate name or icon. New animations have also been added to simplify how information is displayed, along with new headers and new navigational links.

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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