Report: Holiday Retail Sales To Climb 5% & E-Commerce Sales Predicted To Jump 16.6%


This article is part of Marketing Land's Holiday Retailer series.

This article is part of Marketing Land’s Holiday Retailer series.

After 2013’s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and e-commerce sales are going to continue to climb this holiday season.

According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion.

The same report claims e-commerce sales will jump 16.6 percent during the 2014 holiday season, generating $72.41 billion during November and December.

US retail sales 2014

E-commerce sales have continued to climb during the last three years, up 1.3 percent since last year, and 3.2 percent over 2012.

emarketer projected commerce retail sales 2014

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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