Google Analytics Android App Gets Complete Redesign For Mobile Devices

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google-analytics-text-logoGoogle Analytics has released a new version of its Android App with a complete redesign built specifically for phones and tablets.

The announcement says the new app includes visualizations that automatically resize to fit the user’s device screen size and orientation, along with side navigation to access reports quickly.

Other updates include specialized reporting for web and app views, key report metrics summarized in a single Overview screen, and dimension-based drill-down for most reports.

Google Analytics created the new app using Google Tag Manager for Mobile Apps to make the app “highly configurable” with the ability to, “Add new reports, change navigation, and update visualizations all without having to update the app.” According to Google, its Analytics app has been downloaded more than 700,000 times since the app’s original release.

Google Analytics AppMenu_Sept2013   Google Analytics App1_Sept2013


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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