Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple



Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies: Facebook, Google and Apple.

Nielsen also said that smartphone penetration grew to 80 percent in the US at the end of the third quarter. The most recent comScore data show penetration at roughly 78 percent.

On the Nielsen list, the top two mobile apps of 2015 were Facebook and YouTube. Number three was Facebook Messenger. After that are four Google apps: search, Play, Maps and Gmail.

Nielsen top smartphone apps

Facebook Messenger saw the highest year over year growth at 31 percent. After Messenger, Apple Music grew the most (though it only launched this year). Again, the amazing thing here is that just three companies are dominating apps and, presumably, time spent — though that is not what the Nielsen data reflect, only audience reach.

Below, for comparison, is comScore’s most recent list of the top 15 apps. The list is slightly different than Nielsen’s and includes Pandora, Yahoo Stocks, Twitter and Amazon, though the final two are not among the top 10. Unlike Nielsen, the comScore list also doesn’t show Apple Music or Apple Maps in the top 10.

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About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.



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