Get To Know Your Users With Audience Insights From AdWords

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It goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you can make informed decisions about your marketing campaigns and create a tailored experience for the user. In today’s world, where that user is more fickle than ever, it’s never been more crucial.

Google’s product stack already provides a wealth of user data for advertisers, but in September 2015, they released the new Audience Insights report. These reports are found within the AdWords interface and provide aggregated data on users in your remarketing lists, to help advertisers gain more insights about their audiences.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Laura Collins is Paid Social Director at UK-based paid media agency, Merkle|Periscopix. In her five years in digital marketing, she has acquired in-depth knowledge of Facebook, Twitter, AdWords, and several other platforms. She has managed accounts across a range of sectors with a specialization in finance & retail. Laura is a regular contributor to Marketing Land and recently spoke at PPC Hero Conf Philadelphia and SMX London.

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