A deep look at Google’s biggest-ever search quality crisis

0
9

The past few months have been bad for Google’s search reputation. Long considered the “gold standard” in search, Google has seen its search results questioned as never before. It’s a body blow to a core service that should be safe as Google tries to grow in new directions.

Recovering from that blow isn’t easy. What’s happened to Google search is on par with the Apple Maps fiasco or Samsung’s exploding Galaxy Note7 phones.

To this day, people still joke about Apple Maps being bad, even though it’s greatly improved. As for Samsung, the phones might no longer explode, but the jokes continue. Google now faces the same problem. Some of its search results are seen as laughable, embarrassing, or even dangerous.

[Read the full article on Search Engine Land.]


About The Author

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here