4 mistakes to avoid during a website audit

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As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few backlinks are over. The harsh truth is that a great many businesses struggle to keep up with the changes.

There are a lot of factors that the search engines take into account when determining your standing. Some of the big ones are:

  • content quality
  • authority
  • responsiveness
  • website speed

Knowing how exactly to improve upon these is a lot easier said than done. Therefore, there will always be a need to perform a quality audit. Keep in mind that an in-depth audit is not a task you can do in a couple of hours. Depending on the size of your business website, it can take a few days to complete.

Throughout the auditing process, there are several key oversights that can spell disaster for your rankings on the SERPs. Let’s talk about four of them.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO, and co-founder of MoveoApps, a mobile apps development company. He regularly speaks at various conferences about SEO, Content Marketing, and Digital PR. As a passionate marketer, he shares his thoughts and knowledge in publications like Entrepreneur, The Next Web and Fast Company. Onalytica has named Pratik one of the top content marketing influencers three years in a row. Recently, Pratik has been awarded one of the 100 Smartest Digital Marketers of India by World Digital Marketing Congress.

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