Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls

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From the E.L.F. website

From the E.L.F. website

Good thing that IBM’s Watson isn’t human, because his many jobs would mean he’d never sleep.

The hard-working supercomputing system has now added two more gigs as a shopping assistant to his list of occupations, following his ongoing stint as a mobile shopping assistant for ten Macy’s stores around the U.S. (and many other jobs).

The new shopping assistants, which were developed by intelligent engagement platform Satisfi for natural language interaction via IBM’s Conversation and AlchemyLanguage APIs, are the E.L.F. chatbot for the Mall of America in Bloomington, Minnesota and the “At Your Service” concierge for the Fashion Island mall in Newport Beach, California.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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