Goal-based bidding: Aligning your SEM strategy to business goals

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arrow_target_224717830-ss-1920Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline.

As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to match your SEM strategy with your company’s business objectives.

In this white paper from [24]7, you will learn how to:

  • set goals and optimize your bidding methods to meet your business objectives, whether in growth or profit mode.
  • automatically adjust and increase the frequency of your bids to respond to your goals and ever-changing auction.
  • apply learnings from different business models and unique KPIs.

Vist Digital Marketing Depot to download your copy.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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