Embrace a product manager mindset to improve 2018 SEO KPIs

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For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed to help large multilocation brands achieve digital success.

Living and breathing product development has been helpful in reshaping how I prioritize and execute in all areas of my life, SEO consulting included. To that end, I believe it would be helpful for SEO professionals to think more like good product managers.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Adam Dorfman is the Senior Vice President of Product & Technology at SIM Partners where he leads the teams responsible for the best in class local automation platform Velocity. Follow him on Twitter @phixed.

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