App Annie adds Marketing Intelligence to her lineup


App Annie, herself (from the website)

App Annie, herself (from the website)

App data provider App Annie is today expanding her portfolio with a new product that focuses on marketing and advertising for apps.

Called Marketing Intelligence, it offers weekly info on competitors’ marketing efforts — app discoverability in app stores, creatives used for in-app ads and ad campaigns’ timing, placement, partners, messaging, impressions by ad networks and results.

App Annie - advertisers

Previously, App Annie focused on data about app stores (like download and revenue estimates), on app usage, in-app purchases and app audiences.

CEO and founder Bertrand Schmidtt told me this entry into marketing and ad data will help his company “complete the user journey” in its reports.

The San Francisco-based company says its reports reach over half a million registered members.

App Annie - Creative Gallery

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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