2016 in review: Insights for search marketers from Bing Ads



2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.

Below are some of the highlights from Bing Ads as we continue to incorporate user feedback into the platform for success into 2017 and beyond, along with some trends we’ve seen on the most competitive and expensive categories of keywords in 2016.

What was new and noteworthy in 2016

Each year, Bing Ads releases hundreds of feature enhancements and new features. It can be difficult to keep up with all the betas, updates and feature releases, so let me highlight a few releases that I was the most excited about in 2016 that you’ll want to make sure you didn’t miss.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

​Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she’s not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.



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