Walmart buys a VR company on its way to invent ‘contextual commerce’


Walmart, which has been gearing up to take on Amazon’s continued competitive threat, added a new item this week to its arsenal: a virtual reality startup called Spatialand.

The purchase was actually made through Walmart’s tech incubator, Store No 8, which had worked with Spatialand in 2017 on a VR project. Announced last March, the incubator’s name comes from one of the original Walmart store locations in Arkansas, where founder Sam Walton liked to test retail ideas.

Spatialand, which offers VR development tools, will operate as a portfolio company, Store No 8’s third, and will work to create new VR/AR applications for both the online Walmart and the physical stores.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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