Valassis launches Remarketing Activation to follow up web browsing with an email or postcard


Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof.

Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program.

This week, the Livonia, Michigan-based firm is launching its Remarketing Activation, a way to reach website-surfing consumers through email, printed postcards or possibly other non-web channels. This launch follows a limited pilot offering late last year.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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