ShareIQ releases a free tool to measure the value of image-based earned media on Facebook

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“Free” is always better when you get value.

That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based company is out with a cloud-based self-service capability that lets brands find out the value of earned media on Facebook, assuming they contain at least one visual element.

VP of Marketing Jonathan Gardner told me that, to his knowledge, this is the first free tool that lets brands calculate the value of their image-based earned media on that social platform.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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