As with Customer Match in Google and Custom Audiences in Facebook, for example, advertisers can upload customer or prospect email lists to Quora for ad targeting or exclusions.
The company says emails are hashed locally on the marketer’s browser before being sent to Quora.
Advertisers can also create lookalike audiences from List Match. Lookalike targeting uses machine learning to identify people who have exhibited characteristics similar to those in the seed audience.
Emails are matched to the email Quora users use to log into their accounts. It’ll be interesting to see the kinds of match rates marketers see.
Last week, Quora added support for multi-event conversion tracking with its pixel.