A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns.
This benchmark report from Adthena is a big-data study of over 100,000 advertisers. It seeks to bring a degree of transparency to category ad spend and performance within search.
Visit Digital Marketing Depot to download “Paid Search Benchmark 2018.”