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AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as unveiled the latest...
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How Real Is Social Media Fatigue?
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path.
How many of these social networks do you belong to? Do you participate in every day? Every week?...
Biz Stone Keynotes Adobe Summit 2012: Live Blog
Here we go again, yesterday’s Arianna Huffington keynote was more fun to live blog than I thought it would be, so I figured I’d try...
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- How To Guides: Analytics
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Automate omnichannel marketing strategies to improve the customer journey
As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for...
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Conversion Optimization Guide For E-Commerce Shopping Carts
E-commerce websites come in all shapes and sizes, but they all have one thing in common: the shopping cart. For something that is so...
PERFORMANCE TRAINING
Why Learnings From The ‘90s Banner Ad Still Apply Today
Mobile, wearables, interactive TV and other sexy visions of the future are dominating industry headlines right now. However, if a headline includes the word...
Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones
‘Tis the season for holiday shopping surveys. Two new ones from Wanderful Media and Retale offer insights into the mind of the coveted but...
SpaghettiOs Apologizes For Offensive Pearl Harbor Day Tweet
Suffice to say, asking Americans to remember one of the worst attacks on their country by a foreign power by sharing a picture of...
AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions
Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that are outside the typical...
How audience profiling, based on real-time online customer interactions, reveals the faces in the...
Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up of real people.
Getting...
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HOLIDAY RECIPES
Graphing trends can make you better at calling A/B tests
An A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and...
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