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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets...
In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online...
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How Real Is Social Media Fatigue?
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path.
How many of these social networks do you belong to? Do you participate in every day? Every week?...
Biz Stone Keynotes Adobe Summit 2012: Live Blog
Here we go again, yesterday’s Arianna Huffington keynote was more fun to live blog than I thought it would be, so I figured I’d try...
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- How To: Display Advertising
- Local Marketing
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- Stats: Mobile Marketing
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Brick-and-mortar revitalizing omnichannel success
Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was that retail locations could...
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LATEST REVIEWS
3 ways to harness the ROI of customer reviews
Cut the marketing fluff — your customers aren’t buying it.
In recent years, there’s been a seismic shift in the marketing landscape on a global scale....
PERFORMANCE TRAINING
App Downloads: Apple Reaches 50 Billion, Google Play 48 Billion
At the Google I/O keynote this morning, Google announced that Google Play had seen 48 billion app downloads. This was on the heels of...
How to beat the competition in share of voice & share of market
Understanding the competitive landscape and your competitors’ positioning and strategy has become a prerequisite to modern-day digital marketing success.
However, many marketers do not set...
Ad extensions for the entire decision journey
Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our...
Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed
Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in...
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up
Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t necessarily need a...
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HOLIDAY RECIPES
Why we need to fight fake reviews
I have a growing concern about fake online content.
Last year, I wrote an article about eight different types of fake content and how the epidemic...
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